1,847 of your images may be saying nothing
That’s a typical scan of a 3,102-image store. Yours takes about a minute, writes nothing, and shows you the real number — graded, not just counted.
Free forever to scan · No card · We only ever touch the alt field
The quiet leak
Missing alt text costs you three ways, and none of them show up in your analytics
SEO money left on the table
Google Images is a shopping surface. Every image without real alt text is a product your next customer searches for and never sees.
Accessibility exposure
ADA-adjacent lawsuits name missing alt text. Screen-reader users hear your catalog as silence — and plaintiffs' firms listen for exactly that.
It's nobody's job
Three thousand images, and no one on the team owns a single one of them. Unassigned work doesn't get done — it compounds.
And now a fourth: AI shopping agents describe your products to buyers by reading what your images say. Right now, yours may be saying nothing — while your competitors’ catalogs do the talking.
The taste test
Judge the quality on your own products — 25 images, free, lifetime
Cheap generators echo your product title and call it coverage. We look at the picture. Here's the difference on one image:
Title-echo generators
“Aria Midi Dress — Olive — S/M/L — New Arrivals”
100% coverage. Zero description. A screen reader and a shopping agent learn nothing.
Leaf Alt Text
“Model wearing the Aria midi dress in olive linen, wrap-front with tie waist, photographed outdoors in soft light”
Written from the actual image. Distinct for every photo of the product.
How trust is earned
Scan. Taste. Review. Auto-pilot.
You hand over exactly as much as the app has earned — one rung at a time.
Step 1
Scan
Install, and the mirror appears in about a minute: one number, graded missing / weak / good. No setup, no wizard, nothing written yet.
Step 2
Taste
We write alt for 25 of your own images, free, lifetime — side by side with the pictures. Judge the quality with your own eyes, on your own products.
Step 3
Review
Fix the catalog with review mode on by default: the app proposes, you approve, edit, or skip — keyboard-fast, 200 decisions in a sitting. Nothing touches Shopify until you approve it.
Step 4
Auto-pilot
After your approvals settle, the app offers to take over — quoting your own record: “You approved 96% unchanged.” Per-source, always reversible. We never ask for trust; we show the receipts.
Product law
What we never do
Written down before the first install, enforced by the code — not the marketing.
Never touch anything but the alt field.
Not your theme, not your titles, not your images. One field, loudly promised.
Never write from the filename or product title.
Every image is actually looked at. That is the quality moat — and it goes on the pricing page.
Never silently overwrite alt a human wrote.
Descriptive alt you or your team wrote is detected and skipped — shown as “already good” in your scan.
Never start alt with “image of”.
Around 125 characters. Distinct for every image of the same product. Your brand and product name where they read naturally.
Pricing
Less than an hour of a VA's time — for work no VA does well
Free
$0Forever
- Full coverage scan, graded — missing, weak, good
- The gap report: your number, always current
- 25 real fixes, lifetime — the taste test
Starter
Most popular$9.99per month
- Up to 500 images handled monthly
- Product images, review mode or auto-pilot
- Every write reversible for 30 days
Growth
$24.99per month
- Up to 2,500 images handled monthly
- Everything in Starter, plus theme images
- Weekly digest: handled, coverage, needs-your-eyes
Catalog bigger than 10,000 images a month? A Scale waitlist spot gets you personal onboarding — reach us from the support page.
Questions
Asked and answered
Can I undo what it writes?
Yes — every applied alt keeps its before and after, with one-click restore, for 30 days. Auto-pilot is reversible the same way, and you can switch it off per source at any time.
What exactly does the app touch?
The alt field. Nothing else — not your theme code, not your images, not your product content. That is the first of the four laws above, and the app is built so it cannot do otherwise.
Will it overwrite alt text my team already wrote?
No. Human-written descriptive alt is detected and skipped, and shows up as “already good” in your scan. We grade it; we don't replace it.
How is this different from the cheap alt-text generators?
Most of them template your product title into the alt field and call it 100% coverage. We look at every image with a vision model and describe what is actually in the picture — that's the difference you taste-test on your own 25, free.
How does billing work?
The scan and 25 fixes are free forever. Paid plans are flat monthly prices with usage caps — no metered surprises — and a 14-day trial. Cancel any time; your alt text stays yours.
What about very large catalogs?
The Scale tier handles up to 10,000 images a month. Bigger than that? Join the Scale waitlist from the pricing section and we'll onboard you personally.